- Overview
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Objectives and Intro 1 min
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Driving Business Value with User Research 2 min
- Interviews
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Types of User Research 2 min
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Recruiting Participants 4 min
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Conducting Discovery Interviews 3 min
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Conducting Usability Testing 3 min
- Surveys
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Writing Surveys 3 min
- Course Summary
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Resources
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Survey
Driving Business Value with User Research
Conduct effective user research to improve app design, optimize operator workflows, and drive business value through continuous improvement.
In this course, you will learn how to conduct user research to optimize operator workflow and improve the user experience. By the end of this course, you will be able to:
• Identify Key Stakeholders: Recognize the individuals who should be involved in the app building process and understand their roles in improving operator experiences.
• Analyze Workflow and Pain Points: Identify opportunities to enhance the operator experience by recognizing inefficiencies, pain points, and bottlenecks in the workflow.
• Conduct Effective User Research: Explore and apply qualitative and quantitative user research methods, such as interviews, surveys, and usability evaluations, to gather insights into user behaviors and needs.
• Measure App Success: Understand how to measure the effectiveness of an app and evaluate its impact on operator efficiency and user satisfaction.